To counter tobacco industry tactics (price, promotion and placement of mentholated and other flavored tobacco), it is the goal of the SOL Project to eliminate the sale and distribution of mentholated cigarettes and/or other flavored tobacco products such as electronic nicotine delivery devices, non-premium cigars (little cigars and cigarillos,) blunt wrappers or other new and emerging nicotine delivering products that are targeted towards the African American community.
This work has begun in the city of Sacramento. The SOL Project staff is in the process of meeting with councilmembers to share information about the need to eliminate or restrict the sales of flavored tobacco products. Here are some of the materials we are sharing:
Product, Place, Promotion, Price Infographic
Tobacco retailer map by African American neighborhoods
Secondhand smoke is the second leading cause of death in the US; therefore another goal of the SOL Project is to educate elected officials about the benefits of prohibiting smoke from tobacco and electronic nicotine delivery devices in outdoor public places.
Social Determinants of Health
The SOL Project has expanded work beyond protecting people from secondhand smoke and helping smokers to quit, to addressing the Social Determinants of Health (SDOH). SDOH are the conditions in which people are born, grow, live, work and age. These circumstances are shaped by the distribution of money, power and resources at global, national and local levels.
The third goal of the SOL Project is to mobilize, facilitate and engage organizations that predominately serve African Americans to implement strategies identified in the SOL Projects community action plan titled, “Improving Health Equity Where African Americans Live, Work, Learn, Play and Worship in Sacramento, CA: A Community Action Plan.”
This Community Action Plan (CAP) was released at the Implementation Symposium on Wednesday, February 3, 2016 to over 65 individuals from organizations serving African Americans. The Community Action Plan is now available for download here.
Several organizations made a commitment to implement some of the strategies identified in the CAP. SOL and these other organizations are seeking funding to make a collective impact in Sacramento County to improve health and well-being of African Americans.
Our next step is to prioritize, divide and conquer! If your organization is interested in collaborating, please contact Twlia Laster, SOL Program Manager at twlia@theSOLproject.com or 1-888-774-7685, ext. 100.
Saving Our Legacy:
african americans for smoke-free safe places
The SOL Project