Tobacco & Addiction

Most people try smoking out of curiosity, to look “cool” or to fit in. What keeps people smoking is the addiction to nicotine. Nicotine is found in cigarettes, electronic cigarettes, cigars, blunts and other tobacco products.

Nicotine changes how a person’s brain works. It frees dopamine, which is the body’s own “feel good” drug. Once a person smokes, they get excited because of dopamine and want to repeat that feeling. They have to keep smoking to keep that feeling. Over time, they have to smoke more and more, but get less and less of that feeling.


  • Tobacco companies spend lots of money to make tobacco more addictive.
  • Tobacco companies advertise more menthol tobacco more in African American communities.
  • Tobacco companies discount tobacco in African American neighborhoods to encourage purchases and use.
  • Any amount of smoke can hurt your body, even in outdoor areas.
  • Tobacco smoke causes asthma, lung cancer and heart attack.
  • Tobacco kills more than 45,000 African American adults each year.
  • Almost 1 out of every 3 African Americans in Sacramento smoke.

Product, Place, Promotion, Price Options
Tobacco retailer map by African American neighborhoods
Tobacco use in Sacramento
Menthol tobacco​


African Americans and Tobacco

Saving Our Legacy: 

african americans for smoke-free safe places