FDA Warns 7 Retailers for Selling E-Cigarettes That Look Like Toys, Drinks

The Food and Drug Administration warned seven online retailers for selling or distributing unauthorized e-cigarettes packaged to look like youth-appealing toys and drink containers, including milk cartons, soft drink bottles and slushies.

The products’ designs may help conceal the e-cigarettes from adults or be confused with an everyday object and accidentally ingested by young children, the FDA said.

“As we continue into the school year, it’s critical that parents, teachers and other adults are aware of illegal e-cigarettes deceptively packaged to look like everyday items,” said Brian King, director of FDA’s Center for Tobacco Products. “These types of products can be easily concealed and contain nicotine, which is highly addictive and can harm the developing adolescent brain.”

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